SunTrust Bank

The Products
MNI News and MNI Business.

The Challenge
SunTrust had developed a new branding campaign to help reposition themselves in the marketplace. They wanted to launch the campaign in key markets.

The MNI Solution
MNI News and MNI Business offered targeted coverage in SunTrusts markets, with no waste. It was SunTrust's first significant brand-building effort in years.

The Results
MNI provided SunTrust the branding power of national magazines. MNI continues to be an integral partner to SunTrust's brand-building success.