Provident Bank
The Products
MNI News.
The Challenge
Increase awareness for Provident Bank among the target audience in markets
that had branches, clarify the position in the market as one of the leading
local business banks, and deliver new prospects and measurable results
by including a Post-It® Note on the ad.
The MNI Solution
A six-time insertion with a Post-It® Note to increase readership.
The Results
"Calls to our 800 number listed on the Post-It® Note increased
significantly. The ads without the Post-It® Note were also successful
in driving inquiries to our 800 number. Our ads, designed by
Schroffel and Associates, distinguished Provident Bank in a
superior fashion. Our marketing staff has noted a stronger
overall awareness for Provident in the market", says Don
Blanchard, Chief Consumer Relationship Manager.