Hofstra University
The Products
MNI News.
The Challenge
Increase attendance at spring and fall open houses, drive traffic to the
University Web site, and increase 800-number communications.
The MNI Solution
MNI enabled Hofstra to focus on major neighboring metros while
targeting key prospects. The Post-It® Notes were used for greater
impact.
The Results
Hofstra attributed its success to the adhesive notes "stopping
power." Attendance at open houses increased from 800
to 4,000 families after the first Post-It® Note ad. Web
site traffic increased 44% and traffic to the 800 numbers increased
30%. Hofstra continues to use MNI for their open house programs.