Boston University
The Products
MNI Digital, MNI Executive, and MNI News.
The Challenge
Boost brand awareness of Boston University's MBA programs to drive inquiries, applications, and enrollments.
The MNI Solution
MNI created a multiplatform program consisting of
magazines, online display, and local search to
demographically and geographically reach BU's key
prospects. The online display program consisted of
national magazine sites including the America's Best
Graduate Schools section of USNews.com,
Businessweek.com, and DowJones.com. The print ad
program in MNI Executive and MNI News, consisting of
11 leading business and newsmagazines, reaches
business prospects in BU's top feeder markets.
The Results
Boston University is a regular MNI advertiser based on the
success of the integrated program that MNI customized to
their needs and objectives.