The Rhode Island Foundation

The Products
MNI News.

The Challenge
Test an offer with the largest number of people in the target demographic: mid-to-upper-income, well-educated. The Rhode Island Foundation also wanted to increase visibility through advertising.

The MNI Solution
MNI News delivered the right people in large numbers, at a cost well below direct mail. MNI gave The Rhode Island Foundation the opportunity to build brand awareness locally among their target audience.

The Results
MNI played a key role in achieving the goals of The Rhode Island Foundation. As a result of running in MNI News, The Rhode Island Foundation earned a substantial return on their investment. Ads were placed in a variety of publications, and MNI News was among the top performers. According to the advertiser, "We intend to renew our contract and expand our MNI scheduling in the coming year.