Wheel Warehouse
The Products
MNI Men.
The Challenge
To spark sales and keep the Wheel Warehouse name in front of
local customers.
The MNI Solution
Advertise once a month to best prospects - men who would
notice and remember the Wheel Warehouse brand.
The Results
"MNI Men reaches our main audience, men who spend
money to improve their cars. We advertise in different media,
and we feel that Men reaches a more upscale audience, states
Rob Cullen, President, Wheel Warehouse. "Our industry
is very competitive. MNI Men helped set us apart from
our competitors." The MNI Men package of magazines
gave Wheel Warehouse the prestige of advertising in prominent
national titles in the markets they needed to increase business.