Dodge

The Products
MNI News.

The Challenge
Reduce stock of new cars in markets with high inventories.

The MNI Solution
Use MNI News to promote the finance offer in 30 markets in the Northeast. MNI, along with other local magazine options, was selected to complement the "Dodge Difference platform - magazines are a non-typical/different medium to promote automotive finance offers.

The Results
The program was even more successful and moved more
inventory than the client had hoped!