Management Profiles

Rob Reif
President

Robert Reif is the President of Media Networks, Inc. and Targeted Media, Inc., two Time Inc. companies specializing in custom target market advertising solutions in magazines and online.

Rob joined MNI as Director of Co-op Sales in 2001, and has held the Eastern Region Sales Manager, National Ad Director, and Vice President of Sales positions prior to being promoted to President in 2007.

Before joining MNI, Rob had a successful 14-year stint at The New York Times, where he held senior sales management positions. Rob earned his bachelor's and master's degrees in History from New York University. Rob is involved with numerous charitable organizations, including the New Orleans Area Habitat for Humanity, the Human Society, and California Governor's Council on Physical Fitness.

Michael P. Nasif
Director of Digital Business Development

Michael Nasif was named Director of Digital Business Development for Media Networks, Inc. in September 2007. In this role, he spearheads long- and short-term strategies for the MNI Digital business. He is also responsible for developing and administering digital training for sales management as well as the 65-person MNI sales staff. Michael began his career at MNI as a District Sales Manager in San Francisco, CA where he managed account executives and strategic relationships with major national advertising agencies and Fortune 200 clients. In 2005, Michael led the sales initiative for MNI's foray into the geo-targeted online business.

Michael is involved in a number of online and advertising industry associations, including Online Marketing Experts, the eMarketing Association Network, and is the author of the blog www.geotargetedonline.com.

Before joining MNI, Michael was the President/Managing Partner of Anthony Franklin Advertising, a full-service agency specializing in interactive advertising with offices in Silicon Valley and Salt Lake City. There, he managed agency staff, led client marketing and media strategies, and executed a business development strategy to increase annual billings from $1.2M to $18.5M over four years.

Michael earned his Bachelor of Arts degree from Lewis and Clark College, and is working towards his Masters of Business Administration from the Leavey School of Business at Santa Clara University.

Matthew Fanelli
Director of Digital Media

Matthew Fanelli was named Director of Digital Media at Media Networks, Inc. in August 2007. In this role, Matt leads the MNI Digital Media Group in providing targeted digital solutions to spot-market advertisers nationwide. Matt's team handles the daily operations of MNI's digital business, including online advertising strategy and analysis, full-service media planning and buying, and campaign reporting and optimization.

With ten years' experience in the digital arena, Matt is widely accepted as a leader in online advertising strategy and management. He is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, and Online Advertising Professionals.

Before joining MNI, Matt was the Online Advertising Director for The Journal News, a Gannett company based in White Plains, NY, where he managed online sales and promotions with outstanding results.

Matt earned his degree in Mass Communications from
Iona College.